Oh, mobile marketing. Promoting your business on mobile devices could open up new opportunities. With such a wide variety of options, you may wonder where to start. The tips below can help you begin your journey into mobile marketing.
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.
Although slow to the start, mobile marketing is a great way to bring customers to your products. So do not panic. It just takes a little while longer to gain the trust of an on-the-go user since they don’t typically follow links all day long.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Listen to your customers in your mobile marketing campaign so that you can always better cater to them. If you assume you know what your customers want, you are going to make a serious you-know-what out of yourself. Instead of assuming, listen to their needs and then work from an informed standpoint.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
When you are marketing on the mobile network, you must keep your messages very short and to the point. People are using their phones because they do not have the time to sit in front of the computer and relax. So many people are in a rush and on the go, and you want to show your customers that you understand that and are not going to be a burden to them.
Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!
Mobile marketing can be a very complex subject. No two businesses operate in exactly the same way, nor do they use the same marketing methods. One person may think a particular method is the best ever while others may hate it with a passion. Use the tips given above to begin planning your mobile marketing campaign.